# About — Floema

Public and private entities partner with us to develop safe communities and responsible spaces.

Rethinking spaces beyond expectations

## Overview

The nature of what endures is the only track we follow.

Public and private entities partner with us to develop safe communities and responsible spaces.

Floema started off as a group of outdoor enthusiasts — a group dissatisfied with the quality of signage and equipment around the beautiful tracks and landscapes of their native Portugal. Sometimes a calling is so loud that you just have to do something about it.

## A trail of hard work and enthusiasm — the perfect ground for craftsmanship.

- 2026 — The new Floema website is live. A complete strategic reinvention, guided by design and functionality as its north star.

- 2024 — A year of transformation: we redefined the brand and its strategic positioning, reaffirming our commitment to sustainability, durability, innovation, and high-quality public service.

- 2023 — We inaugurated the new production unit in Condeixa-a-Nova, designed to meet greater challenges in scale, customisation, and innovation.

- 2021 — With the creation of Floema SL, we entered the Spanish market and began our internationalisation journey, taking our vision beyond borders.

- 2019 — The company officially adopts the name Floema®, reflecting its maturity and a new identity focused on the development of signage, equipment, and furniture for sustainable outdoor spaces.

- 2018 — The diversity of projects and areas of intervention led to the creation of segmented collections, structuring Floema’s offering into five major segments, a decisive step towards the brand’s organised and specialised growth.

- 2017 — We established a partnership with Hahn Plastics, Europe’s largest manufacturer of recycled plastic profiles, reinforcing our commitment to sustainable materials and low-maintenance solutions.

- 2016 — We became representatives of Stratimage®, a leading brand in HPL panels with stratified digital printing, elevating the quality, durability, and customisation of our signage solutions.

- 2014 — The entry of Miguel Pessoa as a partner marks a new chapter, bringing renewed strategic vision and driving the brand’s growth.

- 2013 — With growing demand and team expansion, we moved our facilities to Alcabideque (Condeixa-a-Velha), strengthening the company’s production capacity and organisational structure.

- 2012 — Signage establishes itself as the core of our activity. We invested in the development of proprietary, specialised solutions, with a commitment to ensuring quality, durability, and sustainability in every project.

- 2010 — In response to the shortcomings of existing signage on trails and in natural areas, we expanded the company’s scope to include the production and installation of signage, a decisive step that went on to consolidate what would become the brand’s core focus.

- 2007 — Go Outdoor is born, founded by two nature enthusiasts who saw nature tourism as an essential tool to energise and preserve Portugal’s territory and cultural heritage. A brand born from the desire to promote purposeful outdoor activities.

## How we work

### Rooted thinking

Designing solutions requires a great deal of imagination, testing, and problem-solving — especially when sustainability is the primary concern. At Floema, we welcome the challenge of combining functionality, precision, and durability.

### Solutions for life

As we turn projects into products, environmental responsibility and longevity remain at the centre of our processes. Quality control is second nature to us.

### Spaces to enjoy

We oversee the deployment process from start to finish. We ensure each solution is implemented as designed. We cut no corners. We make sure the needs of people and communities are met.

## Principles

When signage, furniture, and equipment don’t need replacing, resources are conserved. Timeless designs blend effortlessly with changing surroundings and aesthetics, creating beautiful spaces people love. A stand doesn’t need to be grand to be worthwhile. Walk downtown tomorrow. Meet your friends outside. Share a seed, spread an idea. The combined effort of all stands taken may just be the surest way to a better world.

- Environmental Awareness — We prioritize using ecological raw materials to create products that minimize environmental impact and support a sustainable future.
- Innovation — Our commitment to innovation ensures we develop cutting-edge, eco-friendly solutions that set new standards in design and functionality.
- Quality — We uphold the highest standards, ensuring every product is meticulously crafted to provide lasting value and exceed expectations.
- Durability — Our products are built to last, reducing waste and offering reliable performance over time.

## Main pages

- [Home](https://floema.com/en)

- [About](https://floema.com/en/about)

- [Sustainability](https://floema.com/en/sustainability)

- [Products](https://floema.com/en/products)

- [Journal](https://floema.com/en/journal)