[{"data":1,"prerenderedAt":333},["ShallowReactive",2],{"sanity-dpJGyC7uT4":3},{"_type":4,"gallery":5,"metadata":64,"sections":72},"page.article",{"images":6,"title":63},[7,19,28,35,42,49,56],{"description":8,"mediaAsset":9},"ICNF directional sign in HPL+ with brown recycled plastic post in Estrela Geopark.   ",[10],{"alt":11,"extension":12,"height":13,"hotspot":14,"type":15,"uid":16,"url":17,"width":18},"ICNF directional sign in HPL+ with brown recycled plastic post in Estrela Geopark.","jpg",1435,null,"image","2faf6ad6d0a1","https://cdn.sanity.io/images/535lnz3g/production/036107192198d203141863cc219917405a2cd053-2152x1435.jpg",2152,{"description":20,"mediaAsset":21},"ICNF interpretive display",[22],{"alt":23,"extension":12,"height":24,"hotspot":14,"type":15,"uid":25,"url":26,"width":27},"ICNF interpretive table made of recycled Floema plastic in a valley of the Serra da Estrela with a lake and mountains in the background.  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Serra da Estrela mountains in the background.","9a22020818ae","https://cdn.sanity.io/images/535lnz3g/production/cf034ca04c610580b710615559304a52973c305d-2152x1435.jpg","Ecotourism that protects",{"description":65,"image":66,"keywords":67,"sitedescription":68,"sitename":69,"slug":70,"title":71},"Interpretive, informative and directional signage systems and recycled-plastic viewpoints developed by Floema for the UNESCO Estrela Geopark.","https://cdn.sanity.io/images/535lnz3g/production/37181d55b0eca1e88b41f532bf30f598bd3af0cf-1200x630.jpg","estrela geopark, unesco geopark portugal, ecotourism signage, interpretive trails portugal, ICNF signage, recycled plastic viewpoints, floema projects","Descripción de Floema","Sitio Floema","estrela-geopark-ecotourism-that-protects","Geopark Estrela - ecotourism that protects – Floema",[73,90],{"_type":74,"category":75,"date":14,"figure":78,"readTime":88,"title":89},"articleHeader",{"name":76,"slug":77},"Case Studies","case-studies",{"_type":15,"author":79,"caption":80,"mediaAsset":81},"Floema","Caption",[82],{"alt":83,"extension":12,"height":84,"hotspot":14,"type":15,"uid":85,"url":86,"width":87},"Two people reading ICNF interpretive display content in Serra da Estrela.",2870,"98812328938a","https://cdn.sanity.io/images/535lnz3g/production/3ab9b262cd30a022959d546791a4668540b9ec16-4304x2870.jpg",4304,1,"Estrela  Geopark - ecotourism that protects",{"_type":91,"content":92,"readingTime":88,"type":4},"articleContent",[93,112,121,129,136,145,153,161,169,176,185,215,221,250,269,290,297,326],{"_key":94,"_type":95,"children":96,"markDefs":106,"style":111},"778c83c34033","block",[97,102],{"_key":98,"_type":99,"marks":100,"text":29},"7071f5216ab5","span",[101],"1b273e927615",{"_key":103,"_type":99,"marks":104,"text":105},"5f0a5604e3a9",[]," is a territory where the mountain ceases to be only landscape and becomes living heritage. A UNESCO Global Geopark with more than two thousand square kilometres, it brings together an exceptional set of geological, biological, cultural and scenic values, making Serra da Estrela a natural laboratory for reading the Earth, life and the human relationship with the mountain.",[107],{"_key":101,"_type":108,"href":109,"linkType":110,"to":14},"link","https://www.geoparkestrela.pt/","external","h4",{"_key":113,"_type":95,"children":114,"markDefs":119,"style":120},"c8ba8ce936c9",[115],{"_key":116,"_type":99,"marks":117,"text":118},"b2bc3b90a6dc",[],"",[],"normal",{"_key":122,"_type":95,"children":123,"markDefs":128,"style":120},"f1b38484cba7",[124],{"_key":125,"_type":99,"marks":126,"text":127},"9953c50f7c4f",[],"Between geosites, glacial valleys, high-altitude plateaus, historic villages and interpretation centres, Estrela Geopark structures a network of routes and reading spaces that allow visitors to understand the geological history, biodiversity and cultural heritage of this singular territory. In this context, signage assumes a fundamental role: to orient, interpret and protect.",[],{"_key":130,"_type":95,"children":131,"markDefs":135,"style":120},"6b201732866e",[132],{"_key":133,"_type":99,"marks":134,"text":118},"6f9f6b4d2143",[],[],{"_key":137,"_type":95,"children":138,"markDefs":143,"style":144},"c3a98e72d4f0",[139],{"_key":140,"_type":99,"marks":141,"text":142},"c1e9d2eb887d",[],"Signage as preservation infrastructure \n",[],"h2",{"_key":146,"_type":95,"children":147,"markDefs":152,"style":120},"c684c9a8fafc",[148],{"_key":149,"_type":99,"marks":150,"text":151},"aff60e490a05",[],"In classified territories, signage is not merely communication — it is conservation infrastructure.",[],{"_key":154,"_type":95,"children":155,"markDefs":160,"style":120},"14309481afa9",[156],{"_key":157,"_type":99,"marks":158,"text":159},"6c56a29005b9",[],"Through it, visitor flows are oriented, sensitive habitats are protected, routes are guided and complex landscapes are transformed into legible, accessible and respected territories.",[],{"_key":162,"_type":95,"children":163,"markDefs":168,"style":120},"7fae7fc36390",[164],{"_key":165,"_type":99,"marks":166,"text":167},"539249525cb6",[],"The systems developed for Estrela Geopark were conceived to respond to this principle: creating durable, discreet and scientifically rigorous reading supports, capable of accompanying visitors without weakening the territory.",[],{"_key":170,"_type":95,"children":171,"markDefs":175,"style":120},"3b4979667018",[172],{"_key":173,"_type":99,"marks":174,"text":118},"ad42b2a9a441",[],[],{"_key":177,"_type":178,"author":179,"caption":20,"mediaAsset":180},"64a3a0597ae9","figure","Photograph by Rui Gaiola",[181],{"alt":182,"extension":12,"height":13,"hotspot":14,"type":15,"uid":183,"url":184,"width":18},"ICNF interpretive display in Floema recycled plastic in a valley of the Serra da Estrela with a lake and mountains in the background.","3c94e2e423f4","https://cdn.sanity.io/images/535lnz3g/production/ac1619ef7abe2729cb4e00da4ccdb221d92a11f1-2152x1435.jpg",{"_key":186,"_type":187,"content":188,"sideLabel":213,"title":214},"71c4b332d928","richBlockSideText",[189,197,205],{"_key":190,"_type":95,"children":191,"markDefs":196,"style":120},"2584b15cd950",[192],{"_key":193,"_type":99,"marks":194,"text":195},"672dc6a7fa4e",[],"Directional signage structures interpretive routes and access to geosites, interpretation centres and points of interest.",[],{"_key":198,"_type":95,"children":199,"markDefs":204,"style":120},"23a49e1b2150",[200],{"_key":201,"_type":99,"marks":202,"text":203},"353075fda7e7",[],"ICNF posts and directional plates accompany paths, define junctions, indicate distances and reinforce safety in mountain environments. Their placement prioritises clear reading of routes and the reduction of off-trail trampling, contributing to the protection of vegetation and sensitive soils.",[],{"_key":206,"_type":95,"children":207,"markDefs":212,"style":120},"545ea5fec1f0",[208],{"_key":209,"_type":99,"marks":210,"text":211},"089144e2210e",[],"Form, scale and materials were defined to ensure resistance to frost, UV radiation, thermal variation and high-altitude winds, guaranteeing a discreet and permanent presence.",[],"Guiding without invading","ICNF directional signage",{"_key":216,"_type":178,"author":179,"caption":217,"mediaAsset":218},"93e3b65b625f","ICNF directional sign.",[219],{"alt":11,"extension":12,"height":13,"hotspot":14,"type":15,"uid":220,"url":17,"width":18},"d54c68f06f03",{"_key":222,"_type":187,"content":223,"sideLabel":248,"title":249},"0d17e7fdba84",[224,232,240],{"_key":225,"_type":95,"children":226,"markDefs":231,"style":120},"e6aae42c8f44",[227],{"_key":228,"_type":99,"marks":229,"text":230},"cbd974537d25",[],"At geosites, viewpoints, interpretation centres and key territorial points, interpretive signage translates geological, ecological and historical processes into accessible language.",[],{"_key":233,"_type":95,"children":234,"markDefs":239,"style":120},"39d05acfa33e",[235],{"_key":236,"_type":99,"marks":237,"text":238},"e1058e491f48",[],"ICNF interpretive tables explain the origin of glacial valleys, the dynamics of ancient glaciers, endemic biodiversity, transhumance systems, megalithic remains and the evolution of human settlement.",[],{"_key":241,"_type":95,"children":242,"markDefs":247,"style":120},"14fa77fb3815",[243],{"_key":244,"_type":99,"marks":245,"text":246},"87e612061f76",[],"These supports transform the territory into an open-air learning space — where each stop becomes a page in the great book of the Earth.",[],"Reading the mountain and history","Interpretive signage",{"_key":251,"_type":252,"figures":253,"variant":268},"c0e3565513c9","figureSet",[254,260],{"_key":255,"_type":178,"author":256,"caption":20,"mediaAsset":257},"91d50f03c13a","Fotografia de Rui Gaiola",[258],{"alt":182,"extension":12,"height":24,"hotspot":14,"type":15,"uid":259,"url":26,"width":27},"6aedfc22ab19",{"_key":261,"_type":178,"caption":262,"mediaAsset":263},"ffd689544b19","SMART signage",[264],{"alt":265,"extension":12,"height":24,"hotspot":14,"type":15,"uid":266,"url":267,"width":27},"Detail of ICNF interpretive display in Floema recycled plastic with smart sign with QR code for access to the Estrela Geopark online platform.","a1ef5d1db153","https://cdn.sanity.io/images/535lnz3g/production/4bfde6e022f70f7e0bd93a553c72a5166ace7b88-2096x2182.jpg","variant1",{"_key":270,"_type":187,"content":271,"sideLabel":288,"title":289},"c115e977ee2b",[272,280],{"_key":273,"_type":95,"children":274,"markDefs":279,"style":120},"5f886ecb5be6",[275],{"_key":276,"_type":99,"marks":277,"text":278},"c55eca0fd997",[],"Informative signage structures routes by communicating maps, codes of conduct, protection rules, walking times and safety information.",[],{"_key":281,"_type":95,"children":282,"markDefs":287,"style":120},"04c9621b4793",[283],{"_key":284,"_type":99,"marks":285,"text":286},"b28a2b9c4925",[],"Through ICNF information panels, responsible enjoyment is promoted, risk behaviours are prevented and environmental awareness is reinforced — essential in a territory where preservation also depends on visitor behaviour. ",[],"Organising and contextualising the experience","Informative signage",{"_key":291,"_type":178,"author":256,"caption":292,"mediaAsset":293},"18dae892f67b","Large ICNF information panel.",[294],{"alt":295,"extension":12,"height":13,"hotspot":14,"type":15,"uid":296,"url":48,"width":18},"ICNF information panel made of Floema recycled plastic for Estrela Geopark with a view of the mountain horizon.","33c0b3e96cb9",{"_key":298,"_type":187,"content":299,"sideLabel":324,"title":325},"f789b506c45e",[300,308,316],{"_key":301,"_type":95,"children":302,"markDefs":307,"style":120},"cc44379c91fa",[303],{"_key":304,"_type":99,"marks":305,"text":306},"c4e7c2d8b678",[],"The construction of viewpoints must always take into account their impact on fragile ecosystems.",[],{"_key":309,"_type":95,"children":310,"markDefs":315,"style":120},"437d948a4520",[311],{"_key":312,"_type":99,"marks":313,"text":314},"956c3c7a2c23",[],"At strategic points across the territory, recycled-plastic viewpoints were developed — observation structures designed to allow contemplation of landscapes and glacial valleys without interfering with sensitive soils and habitats.",[],{"_key":317,"_type":95,"children":318,"markDefs":323,"style":120},"0b513b9a508b",[319],{"_key":320,"_type":99,"marks":321,"text":322},"d04a66fdd4d3",[],"Recycled plastic was selected for its high durability, resistance to water, frost and UV radiation, and its maintenance-free performance, ensuring long-term structural and chromatic stability. These platforms create moments of pause, reading and contemplation, channelling visitor flows and preventing dispersion outside defined trails.",[],"Reading the landscape without impacting it","Viewpoints in recycled plastic",{"_key":327,"_type":178,"author":179,"caption":328,"mediaAsset":329},"95ffeaf0c439","Recycled plastic viewpoint",[330],{"alt":331,"extension":12,"height":13,"hotspot":14,"type":15,"uid":332,"url":62,"width":18},"Viewpoint with brown Floema recycled plastic benches. Includes Floema model interpretive display in HPL Print. Serra da Estrela mountains in the background.","5f3df3660a4c",1775212846425]